On Reload Dukagjini, the conversation starts with something people already know: dua.com. Then comes the question about the other app. What are we building now?

Be The One. In the clip, we explain the connection quite simply. dua.com helps you look for a partner. Be The One turns the question back towards you: what kind of person are you bringing into that relationship?

It was a pleasure to be part of the programme and introduce an idea that, at the time of this video, was in beta testing.

The person doing the searching

It is easy to make a list of what we want from somebody else. Honesty. Patience. Emotional presence. Someone who keeps their word.

The uncomfortable part is asking whether we practise those things ourselves.

That is the challenge behind the interview. The clip makes a strong claim about relationships failing when people have not developed themselves. I would keep that as a challenge to take responsibility, rather than a statistic explaining every breakup. A relationship involves two people, circumstances and compatibility. No app can promise the right partner or a lasting relationship.

And you do not need to become perfect before you deserve love. The point is to bring more awareness to how you live and how you treat the person beside you.

What Be The One is offering

The current product website organises its practice around six areas: Higher Self, Body, Breathwork, Meditation, Affirmations and Create. Reflection, physical activity and making something become things you return to during the day.

Six ways to practise showing up. Higher Self: Reflect on what matters. Body: Make room for movement. Breathwork: Pause and pay attention. Meditation: Return to the present. Affirmations: Give an intention a voice. Create: Make something of your own.
The six practice areas shown on bethe.one, checked 3 October 2026. These describe the product, not proven health outcomes.

The distinction matters to me: an inspiring sentence can start a thought, but it cannot do the practice for you. Reading about patience and being patient in an uncomfortable conversation are different experiences.

The early-access page currently invites people to join a list for an invitation. It describes AI reflection and progress tracking, with screens and features that may change. The public app is not yet open there. Beta testing in the caption should therefore not be read as a promise that everyone can download the finished app today.

Ten minutes is small. Repeating it is the work.

Here is an illustration, separate from the app’s specifications. Suppose you set aside ten minutes a day for one practice you have chosen. That could be writing down a thought, reflecting on a conversation or making a small creative effort.

Days practisedCalculationTotal time
77 × 10 minutes70 minutes
3030 × 10 minutes300 minutes / 5 hours
9090 × 10 minutes900 minutes / 15 hours
What ten minutes can add up to. 7 days: 70 minutes; 30 days: 300 minutes · 5 hours; 90 days: 900 minutes · 15 hours
Illustration: 10 minutes every day, with no missed days. Time invested, not a predicted result.

These are accumulated minutes, not units of personal growth. Ten minutes is an example I am using here, not a prescribed session length. The calculation assumes no missed days and says nothing about how much someone’s life will change.

Habit researcher Phillippa Lally explains why even the familiar “66 days” figure is not a deadline: the time needed to form a habit varies substantially. That research does not test Be The One or establish its effectiveness.

What the arithmetic makes visible is something simpler. A small commitment takes up real space in a life when you keep returning to it.

Bringing that back to a relationship

The question I want to leave with you is practical: what is one quality you keep asking for that you could practise yourself this week?

If it is honesty, there may be a conversation you are avoiding. If it is reliability, there may be a promise you could make smaller and actually keep. Those are examples for reflection, not a scorecard for whether you are worthy of somebody.

We are building an app around practice. The responsibility for the next action still belongs to the person using it.

For a related conversation, read planning a life together in our relationship workshop.

Sources and calculation notes